Survey Results Ease Player Concerns Over GTA 6’s Price A recent study suggests Rockstar would make more money keeping GTA 6’s base price at $69.99 — calming fears of $80 or $100 launch tags

For months, fans have been bracing for the possibility that Grand Theft Auto 6 could become the first major AAA title to break the $70 price ceiling.

Speculation of $80 or even $100 base editions filled forums, analyst reports, and retailer placeholders ever since Rockstar officially revealed GTA 6 in late 2023.

But according to new data from MIDiA Research, Rockstar and Take-Two may have every reason to keep GTA 6’s entry-level edition at $69.99 — not just to please players, but because it would actually earn them more money.

📊 $70 GTA 6 Launch Could Earn More Than $100

MIDiA’s latest consumer study found that a $69.99 price point would generate higher overall revenue than pricing the game above $70.

The research — based on a Gabor–Granger survey of over 2,000 U.S. consumers — measured how much players were willing to pay for GTA 6 at different price levels. The method determines the “sweet spot” where most buyers still say yes, maximizing sales without alienating the broader audience.

According to the findings, 59% of surveyed players expressed interest in purchasing GTA 6. That number sharply declined as prices moved above the $70 mark.

“When a title appeals to both core fans and the broader market, companies must strike a careful balance in pricing strategy,” said a MIDiA gaming industry analyst.

In other words, pushing the price too high could leave millions of potential buyers behind, even for a game as massive as Grand Theft Auto 6.

🧠 What Is the Gabor–Granger Pricing Method?

The Gabor–Granger model is a market research technique used across industries to pinpoint optimal pricing.

Here’s how it works:

1. Respondents are asked if they would buy a product at a specific price. 2. Based on their yes/no answer, the price is raised or lowered. 3. This continues until researchers identify the highest price that most consumers are still willing to pay.

It’s simple but powerful — and according to MIDiA, the data clearly suggests that $69.99 remains the sweet spot for GTA 6.

🎮 GTA 6’s Expected Editions and Pricing

Take-Two has already confirmed that GTA 6 will have multiple editions, much like its previous releases. A recent leak hinted that there will be three versions at launch:

Standard Edition — $69.99 USD / £69.99 GBP
Deluxe Edition — $89.99 USD / £89.99 GBP
Premium Edition — $109.99 USD / £109.99 GBP

The report also mentioned early access to GTA 6 Online as one of the Deluxe and Premium perks — though more bonuses are likely to be included.

This tiered pricing approach aligns with MIDiA’s analysis: the base edition stays affordable, while dedicated fans who want extra content or early access can choose to pay more.

🗓️ Launch Date and Potential Delays

Grand Theft Auto 6 is currently scheduled to launch on May 26, 2026, marking Rockstar’s first mid-year release since GTA 4.

However, multiple insiders have hinted that a late-2026 delay is still on the table — meaning the game could slip to the holiday season if development timelines shift.

✅ Final Take

While Rockstar hasn’t officially confirmed pricing yet, the evidence points to a $69.99 standard launch for GTA 6.

That’s not just good news for fans — it’s good business. Keeping the price reasonable means more players at launch, more digital sales, and more opportunities for in-game revenue once GTA 6 Online launches.

So despite the record-breaking hype (and development budget), it looks like Grand Theft Auto 6 will stick to the modern AAA standard — not break it.