NBA 2K26 Hosts "House of 2K" Live Event in New York City Exclusive Sneak Peek at Shai Gilgeous-Alexander, Angel Reese, and Carmelo Anthony's Worlds

2K Games is bringing an exciting event to New York City, and it’s packed with exclusive experiences for NBA 2K fans! The “House of 2K” event is set to be an unforgettable experience, celebrating the cover athletes of NBA 2K26 and offering interactive activities, giveaways, and more.

🏙️ Event Details: A Must-Attend for NBA 2K Fans

The event will take place at Highline Stages in Manhattan, a unique venue known for its two massive soundstages used for photo and video shoots. While not your typical basketball court setting, the indoor venue is perfect for the interactive and virtual activities 2K has planned.

Here are the key details for the event:

Date & Time: September 4, 2025, from 3 PM to 8 PM ET
Location: Highline Stages, 441 West 14th Street, New York, NY 10011
Special Offer: The first 2,000 attendees will receive 35,000 VC

This event is free, but be sure to get there early to secure your spot and your VC bonus!

🎮 The Three Houses: A Tribute to NBA 2K26 Cover Athletes

As part of the event, 2K has set up three themed Houses, each dedicated to one of their iconic cover athletes: Shai Gilgeous-Alexander, Angel Reese, and Carmelo Anthony. Here’s a look at what each House has to offer:

🏠 House of Shai

The Walk-In Closet: Get styled by Dapper Dom with pieces inspired by Shai’s personal wardrobe.
Sketch Studio: Watch live artists sketch your look, capturing your style in real-time.
Championship Photo Op: Snap a picture with the Larry O’Brien Championship Trophy and channel your inner champ.

🏠 House of Angel

Court Rhythm: Show off your moves by following Angel Reese’s footwork and impressing the crowd.
Sneaker Drop: Get a first look at the unreleased Angel Reese 1 sneakers before they hit the market.
Podcast Photo Op: Step into the world of Angel’s podcast, Unapologetically Angel, and share your bold takes with a photo from the set.

🏠 House of Melo

Sneaker Room: Get an exclusive close-up view of iconic sneakers from Carmelo Anthony’s personal collection.
Hallway of Fame: Take a photo with Melo’s Hall-of-Fame jersey and reflect on his legendary career.
Custom Hat Bar: Stay true to the Me7o style by customizing your own House of 2K hat.

🔥 A Special Surprise?

While 2K Games hasn’t confirmed any appearances from the cover athletes themselves, the event’s setup has fans wondering. Could Shai, Angel, and Carmelo make an appearance to meet their fans?

The closed venue, Highline Stages, is an ideal spot for a surprise guest appearance. 2K could keep things under wraps and create a unique experience for those in attendance. While this is just speculation, we wouldn’t be surprised if the stars themselves made a surprise visit!

💥 Conclusion

Whether you’re a die-hard NBA 2K fan or simply love the sport, the House of 2K event is an exciting opportunity to immerse yourself in the world of NBA 2K26. From exclusive sneaker drops to interactive activities, there’s something for everyone to enjoy.

Don't miss your chance to earn some VC, get a sneak peek at unreleased content, and potentially meet the stars of the game. If you're in New York City, head to Highline Stages today and be part of this incredible event!