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Blog / ROG Xbox Ally X Units Shipped Early Ahead of Official Launch

October 01, 2025

ROG Xbox Ally X Units Shipped Early Ahead of Official Launch Some gamers have already received the ROG Xbox Ally X nearly two weeks before its October 16 release date

The ROG Xbox Ally X isn’t supposed to hit shelves until October 16, but some lucky gamers have already gotten their hands on it more than two weeks early. Reports from Reddit suggest that Amazon France accidentally shipped units ahead of schedule, giving a small group of buyers a sneak peek at the highly anticipated handheld.

🚀 A Joint Effort Between Asus and Xbox

Since Asus entered the handheld gaming PC space in 2023, it has released multiple versions of the ROG Ally. The latest iteration, the ROG Xbox Ally X, marks the first official collaboration between Asus and Xbox. Announced back in June, this model aims to bring stronger hardware performance, better ergonomics, and a new Xbox fullscreen experience to portable gaming.

📦 Early Impressions From Lucky Owners

At least four users online have claimed to receive the handheld early:

  • One posted a picture of the sealed product box.
  • Another shared a shot of the device in hand, describing it as lightweight and comfortable, “like holding an Xbox controller.”
  • A third offered a short hands-on review, praising the Ally X’s ergonomics, improved battery life, and fullscreen Xbox experience.

While these early reviews sound promising, it’s worth noting that consumer impressions can be subjective. Official reviews closer to launch will provide a clearer picture of how the handheld performs.

🛒 Demand Already High

The ROG Xbox Ally X previously sold out worldwide on the Xbox Store, which isn’t surprising given it’s the most powerful version of the Ally lineup so far. Its early buzz suggests it could be a strong competitor against the Steam Deck OLED, Legion Go, and MSI Claw in the crowded handheld PC market.

📌 Final Thoughts

The premature shipments of the ROG Xbox Ally X have only fueled excitement ahead of its official launch. With early users praising its comfort and performance, expectations are high for Asus and Xbox’s first collaborative handheld. Whether it can live up to the hype against its competitors remains to be seen, but all signs point to a promising debut.

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